The Relevance of Corporate Sustainability for Indian Enterprises
Corporate sustainability is a paradigm that has been evolving rapidly and continuously. It never has a fixed definition; rather there is fluidity in its limits, and keeps expanding in all directions just like the universe does. The definition of sustainability, which was earlier defined by the Triple Bottom Line of John Elkington of environment, economics and society has been broadened and translated into other critical areas such as respect for human rights, corporate governance, fair trade ethics and stakeholder engagement, all of which do not in any way take away anything from the original components; instead, they can be considered to be a revised definition of the triple bottom line to match the need of the hour, as subsets of the original three sets laid out by Mr. Elkington about two decades ago. Today, corporate sustainability is an engagement process. It is a dialogue between companies and corporations with their customers, with their shareholders, with their employees, and wi...